Definition of fold equity
fold equity is an assessment of how often an opponent might fold. Before bluffing, you might ask yourself, "Do I have an fold equity? In other words, you will ask yourself if your opponent will fold at a percentage that justifies your bluff. There's no magic recipe for getting an fold equity from a player at a specific location, but a few observations may be helpful.
Do I have a folding equity?
Before bluffing, you will obviously want to know if you have an fold equity, in other words, you will want to know if your opponent can fold at a reasonable frequency. Before bluffing, there are several things you should observe. For example, do you have a blockers in your bluff? If you want to represent a flush on the river, but don't have the flush, having at least one card of that flush will increase the success of your bluff, especially if it's the ace. Next, what type of player are you bluffing? If you're bluffing a very conservative player who almost never goes to the river, he's probably not the right candidate. Prefer a player who calls too often at the flop and on the river, but who is quite conservative on the river. Also make sure you have a good image, that of a player who bluffs little.